BBC debuts TV show in Second Life

From Journalism.co.uk:

The BBC is to broadcast its first TV show in Second Life when Money Programme looks at the economics of the virtual world.

The programme, which will be broadcast at the Rivers Run Red Cinema in Second Life on 1 June, follows reporter Max Flint (and avatar MP Masala) as he investigates the real fortunes being made in virtual worlds.

The film looks at selling 'virtual' products in Second Life and at the phenomenon of Massively Multiplayer Online Games (MMORPG) such as World of Warcraft, which has more than eight million paying members.The film will also look at virtual crime, how the industry is responding to MMORPG players who illegally trade game items for real money.