‘Information revolution’ or war of the search engines?

From the i-witnesses:

In recent weeks the London underground train billboards have been plastered with adverts inviting commuters to join an ‘information revolution’. The campaign grabbed my attention because it implicitly attacked Google’s domination of the online information business. Like many others, I was intrigued to find out about their alternative vision, and visited the ‘information revolution’ website. At first glance the site is designed and branded as though it’s campaigning for an alternative search engine:

“You need several sources of information in order to get a balanced view of the world… And this is the spirit of the internet - choice.”

It even has ‘famous’ UK personalities endorsing the ‘campaign’. But it soon becomes clear that this is merely a convoluted publicity vehicle for the search engine ask.com.

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